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As the final notes of Taylor Swift's2023 leg of her Eras Tour is wrapping off this weekend at the Allianz Parque stadium in Sao Paulo, Brazil, fans are left wanting more, not just hearing her iconic songs, but also the warmth of tradition and sense of community.
The 33-year-old singer, renowned for her chart-topping hits and unique stage presence, has infused her concerts with memorable traditions, including trading friendship bracelets, nightly surprise songs and on-stage costume changes.
However, one tradition that truly steals the spotlight is the heartfelt hat giveaway during the performance of "22" from her RED album.
Famous recipients of Swift's "22" hat
Swift's dedication to giving away her black hat to a fan during each live performance of "22" has become a hallmark of the Eras Tour.
It's a moment that Swift often reserves for young fans, creating adorable and picture-perfect memories that last a lifetime.
The famous children who have received Swift's hat during the tour have added extra layers of significance to the tradition.
At a concert at SoFi Stadium, Swift shared a special moment with Bianka Bryant, daughter of the late Kobe and Vanessa Bryant.
The exchange, where Swift handed her hat to Bianka during the performance of "22," quickly went viral online, showcasing the singer's connection to the Bryant family.
Swift also extended the tradition to 9-year-old Gracie Gomez, younger sister of her close friend Selena Gomez, during a stop in Arlington, Texas.
The heartwarming scene, which is always captured by fan videos, Swift takes a knee on the edge of the stage, handing over her black "22". The chosen fan typically reciprocates the gesture by giving Swift a friendship bracelet.
Taylor Swift's magical "22" hat
The hat itself, a key element of this tradition, is designed by Gladys Tamez, the creative force behind Gladys Tamez Millinery in Los Angeles.
Tamez recently expressed her honor in being part of such tender moments, stating, "It means a lot because with my designs, I've touched somebody's heart, you know? It's been beautiful."
As the 2023 leg of the Eras Tour comes to an end, Swift's hat giveaway tradition remains a poignant and cherished part of the experience for fans.
With the international segment set to resume in Tokyo, Japan, in February 2024, this heartwarming tradition, crafted by Gladys Tamez, is poised to continue creating magical moments for Swift and her devoted audience worldwide.